Sweden now 1975-I_2

SND-ID: snd0066-2. Version: 1.0. DOI: https://doi.org/10.5878/002777

Is part of collection at SND: Sweden now

Citation

Alternative title

Sverige nu 1975-I

Creator/Principal investigator(s)

Testologen Ltd.

Research principal

IMU-Testologen AB

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subset of Sweden Now 1975-I, covering the period 1974-10-24 to 1975-01-24.

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 15-67 years

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1974-10-24 – 1975-02-19

Biobank is connected to the study

Yes

Variables

259

Number of individuals/objects

1817

Weighting

Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.

Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-10-24 – 1975-01-24
  • Data collector: Testologen Ltd.
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Administrative information
Topic and keywords

Research area

Consumption and consumer behaviour (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Public relations (CESSDA Topic Classification)

Publications

Sort by name | Sort by year

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1975) Orvesto 1975-I : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Versions

Version 1.0. 1984-03-31

Version 1.0: 1984-03-31

DOI: https://doi.org/10.5878/002777

Related research data in SND's catalogue

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Sweden now 1979-II_4

Sweden now 1979-II_5

Sweden now 1977-I_2

Sweden now 1977-I_3

Sweden now 1977-I_4

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Sweden now 1977-II_3

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Sweden now 1977-II_5

Sweden now 1973-II_2

Sweden now 1973-II_3

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Sweden now 1972-II_2

Sweden now 1972-II_3

Sweden now 1972-II_4

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Sweden now 1974-II_3

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Sweden now 1975-II_3

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Sweden now 1976-I_2

Sweden now 1976-I_3

Sweden now 1976-I_4

Sweden now 1976-II_2

Sweden now 1976-II_3

Sweden now 1976-II_4

Sweden now 1976-II_5

Sweden now 1981-II_2

Sweden now 1981-II_3

Sweden now 1981-II_4

Sweden now 1981-II_5

Sweden now 1980-I_2

Sweden now 1980-I_3

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Sweden now 1975 - Skåne survey

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Is part of collection at SND

Published: 1984-03-31
Last updated: 2019-02-06