ORVESTO 1979-I

SND-ID: snd0035-1. Version: 1.0. DOI: https://doi.org/10.5878/002482

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Citering

Alternativ titel

Sverige nu 1979-I

Skapare/primärforskare

Testologen AB

Forskningshuvudman

IMU-Testologen AB

Beskrivning

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

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In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. Furthermore the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. A major part of Sweden Now 1979 is a replication of earlier surveys. A new addition for this survey is a group of questions dealing with the respondents influence on purchases at the place of work.

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Data innefattar personuppgifter

Nej

Språk

Metod och utfall

Analysenhet

Population

Personer i åldrarna 15-70 år

Urvalsmetod

Sannolikhetsurval: obundet slumpmässigt urval
Random sample selected from the Statistic Sweden population register over the total population (RTB).

Tidsperiod(er) som undersökts

1978-10-03 – 1979-01-29

Variabler

383

Antal individer/objekt

5290

Viktning

Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.

Dataformat / datastruktur

Datainsamling

Datainsamling 1

  • Insamlingsmetod: Självadministrerat frågeformulär: papper
  • Tidsperiod(er) för datainsamling: 1978-10-03 – 1978-12-08
  • Datainsamlare: Testologen AB
  • Antal svar: 1715
  • Datakälla: Befolkningsgrupp

Datainsamling 2

  • Insamlingsmetod: Självadministrerat frågeformulär: papper
  • Tidsperiod(er) för datainsamling: 1978-10-30 – 1979-01-02
  • Datainsamlare: Testologen AB
  • Antal svar: 1810
  • Datakälla: Befolkningsgrupp

Datainsamling 3

  • Insamlingsmetod: Självadministrerat frågeformulär: papper
  • Tidsperiod(er) för datainsamling: 1978-11-29 – 1979-01-29
  • Datainsamlare: Testologen AB
  • Antal svar: 1765
  • Datakälla: Befolkningsgrupp
Geografisk täckning

Geografisk utbredning

Geografisk plats: Sverige

Lägsta geografiska enhet

A-region

Högsta geografiska enhet

Land

Administrativ information
Ämnesområde och nyckelord

Forskningsområde

Konsumtion och konsumentbeteende (CESSDA Topic Classification)

Samhällsvetenskap (Standard för svensk indelning av forskningsämnen 2011)

Medievetenskap (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Public relations (CESSDA Topic Classification)

Publikationer

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1979) Orvesto 1979-I : Hela riket. Sollentuna: Testologen Ltd.

Om du publicerat något baserat på det här datamaterialet, meddela gärna SND en referens till din(a) publikation(er). Är du ansvarig för katalogposten kan du själv uppdatera metadata/databeskrivningen via DORIS.

Versioner

Version 1.0. 1984-01-01

Version 1.0: 1984-01-01

DOI: https://doi.org/10.5878/002482

Relaterade forskningsdata i SND:s katalog

ORVESTO 1978-I

ORVESTO 1978-II

ORVESTO 1979-II

ORVESTO 1977-I

ORVESTO 1977-II

ORVESTO 1976-I

ORVESTO 1976-II

ORVESTO 1975-I

ORVESTO 1975-II

ORVESTO 1974-I

ORVESTO 1974-II

ORVESTO 1973-II

ORVESTO 1972-II

ORVESTO 1981-II

ORVESTO 1981-I

ORVESTO 1982-II

ORVESTO 1982-I

ORVESTO 1983-I

ORVESTO 1983-II

ORVESTO 1984-I

ORVESTO 1984-II

ORVESTO 1980-II

ORVESTO 1980-I

ORVESTO 1985-I

ORVESTO 1985-II

ORVESTO 1986-I

ORVESTO 1986-II

ORVESTO 1987-I

ORVESTO 1987-II

ORVESTO 1988-I

ORVESTO 1988-II

ORVESTO 1989-I

ORVESTO 1989-II

ORVESTO 1990-I

ORVESTO 1990-II

ORVESTO 1991-I

ORVESTO 1991-II

ORVESTO 1978-I_2

ORVESTO 1978-I_3

ORVESTO 1978-I_4

ORVESTO 1978-II_2

ORVESTO 1978-II_3

ORVESTO 1978-II_4

ORVESTO 1978-II_5

ORVESTO 1978-II_6

ORVESTO 1979-I_2

ORVESTO 1979-I_3

ORVESTO 1979-I_4

ORVESTO 1979-II_2

ORVESTO 1979-II_3

ORVESTO 1979-II_4

ORVESTO 1979-II_5

ORVESTO 1977-I_2

ORVESTO 1977-I_3

ORVESTO 1977-I_4

ORVESTO 1977-II_2

ORVESTO 1977-II_3

ORVESTO 1977-II_4

ORVESTO 1977-II_5

ORVESTO 1973-II_2

ORVESTO 1973-II_3

ORVESTO 1973-II_4

ORVESTO 1972-II_2

ORVESTO 1972-II_3

ORVESTO 1972-II_4

ORVESTO 1974-I_2

ORVESTO 1974-I_3

ORVESTO 1974-I_4

ORVESTO 1974-I_5

ORVESTO 1974-II_2

ORVESTO 1974-II_3

ORVESTO 1974-II_4

ORVESTO 1974-II_5

ORVESTO 1975-I_2

ORVESTO 1975-I_3

ORVESTO 1975-II_2

ORVESTO 1975-II_3

ORVESTO 1975-II_4

ORVESTO 1975-II_5

ORVESTO 1976-I_2

ORVESTO 1976-I_3

ORVESTO 1976-I_4

ORVESTO 1976-II_2

ORVESTO 1976-II_3

ORVESTO 1976-II_4

ORVESTO 1976-II_5

ORVESTO 1981-II_2

ORVESTO 1981-II_3

ORVESTO 1981-II_4

ORVESTO 1981-II_5

ORVESTO 1980-I_2

ORVESTO 1980-I_3

ORVESTO 1980-I_4

ORVESTO 1980-II_2

ORVESTO 1980-II_3

ORVESTO 1980-II_4

ORVESTO 1980-II_5

ORVESTO 1981-I_2

ORVESTO 1981-I_3

ORVESTO 1981-I_4

ORVESTO 1982-II_2

ORVESTO 1982-II_3

ORVESTO 1982-II_4

ORVESTO 1982-II_5

ORVESTO 1982-I_2

ORVESTO 1982-I_3

ORVESTO 1982-I_4

ORVESTO 1978 - Skåneundersökningen

ORVESTO 1979 - Skåneundersökningen

ORVESTO 1977 - Skåneundersökningen

ORVESTO 1976 - Skåneundersökningen

ORVESTO 1975 - Skåneundersökningen

ORVESTO 1974 - Skåneundersökningen

ORVESTO 1982 - Skåneundersökningen

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Publicerad: 1984-01-01
Senast uppdaterad: 2019-02-06